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Post by account_disabled on Dec 4, 2023 9:23:52 GMT
In the process of acquiring valuable leads, social channels play the role of social proof. They authenticate the company's activities and provide opportunities to learn about the opinions of other customers. In the case of campaigns obtaining leads via Facebook and LinkedIn, profiles also serve as an intermediary in the process of acquiring contacts. Contact with a brand is sometimes also the result of macroeconomic and seasonal trends or intensified activities of global brand branches. In the case of the housing industry, along with an upward C Level Contact List trend in real estate prices or investment potential, an increasing number of phrase searches on Google can be observed. Increased expenditure of a global car brand on the promotion of a new car model results in. For example, an increase in the number of views of a given model on the dealer's website. Context - both market and marketing - is of great importance in the perception of the brand and influences subsequent stages of lead generation activities. How to track trends and estimate costs? It is worth using tools such as Google Trends.
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