Post by account_disabled on Dec 20, 2023 4:35:55 GMT
Other players in the environment (competitors) are able to generate leads thanks to its content. Indeed, it realizes that those who engage (likes, comments) on its content are contacted by other actors in its ecosystem. The social selling expert who accompanied her to deploy her project had not informed her of this possibility or this practice. Conclusion: Brands: should we leave social networks? After fairly substantial investments (tools, training, editorial line, community management, etc.), Nathalie draws this observation: An active presence on the different platforms. Visibility, commitment, but beyond these qualitative elements, no real business impact.
Point on which she realizes that it is rather a standard in her sector. A growing “push” budget Email Data to reach targets. An increasing probability of not being seen. No real control over who sees what. Algorithms that change regularly, which is difficult to follow for a large structure such as the one that uses it. An inability to convey the messages it wants and to display too clearly the level of expertise of its teams. Competitors, of all sizes, who take advantage of its content to directly approach those who engage with its content to find leads. She has a feeling of double trouble: she is getting less and less of what she is looking for, on the other hand, her budget is constantly increasing.
There are solutions. They are adaptable to the context of each company. Solutions exist that would allow Nathalie to reduce the risks of content going unnoticed, the feeling of money being thrown away or piracy. The subject interests you ? we discuss it. Call me and we'll talk. Other players in the environment (competitors) are able to generate leads thanks to its content. Indeed, it realizes that those who engage (likes, comments) on its content are contacted by other actors in its ecosystem. The social selling expert who accompanied her to deploy her project had not informed her of this possibility or this practice. Conclusion: Brands: should we leave social networks? After fairly substantial investments (tools, training, editorial line, community management, etc.
Point on which she realizes that it is rather a standard in her sector. A growing “push” budget Email Data to reach targets. An increasing probability of not being seen. No real control over who sees what. Algorithms that change regularly, which is difficult to follow for a large structure such as the one that uses it. An inability to convey the messages it wants and to display too clearly the level of expertise of its teams. Competitors, of all sizes, who take advantage of its content to directly approach those who engage with its content to find leads. She has a feeling of double trouble: she is getting less and less of what she is looking for, on the other hand, her budget is constantly increasing.
There are solutions. They are adaptable to the context of each company. Solutions exist that would allow Nathalie to reduce the risks of content going unnoticed, the feeling of money being thrown away or piracy. The subject interests you ? we discuss it. Call me and we'll talk. Other players in the environment (competitors) are able to generate leads thanks to its content. Indeed, it realizes that those who engage (likes, comments) on its content are contacted by other actors in its ecosystem. The social selling expert who accompanied her to deploy her project had not informed her of this possibility or this practice. Conclusion: Brands: should we leave social networks? After fairly substantial investments (tools, training, editorial line, community management, etc.