Post by account_disabled on Feb 22, 2024 5:31:53 GMT
By corporate social responsibility we understand a way of directing companies, based on managing the impact that their activity produces at a social and environmental level, as explained by the CSR Observatory . Would you like to be sure that the brand of laundry detergent you use in your home does not dispose of part of its waste into the river or that the brand of the supermarket chain where you shop respects the rights of its workers? We have spoken on other occasions about corporate social responsibility and have given some examples of how companies can contribute to improving (or on the contrary, worsening) the living conditions of people and the environment. Download our free guide on responsible consumption here, full of tips to adopt healthy and sustainable habits. Today we present a campaign that allows us to learn a little more about the reality hidden behind some of the best-known commercial brands: Behind the Brand , through which we can find good examples of brands and companies that take care of their responsibility. corporate social, and what other companies do not do it. Find out if your family's favorite brands are socially responsible! "corporate-social-responsibility-examples" Do you want to be a pioneer of Fair Trade? Behind the brand: what is behind the brands? Behind the Brand is an Oxfam Intermón campaign that has involved more than a year and a half of meticulous study and work, after which the organization has made public its conclusions on the practices of the main food brands.
Access the campaign website, choose the brand you want to learn more about, perhaps the one you have used for years in your home, and discover what practices characterize their business activity, if their corporate social responsibility is an example for the others or if, on the contrary, it may be cause for complaint. You can use it as a tool Albania Mobile Number List to instill responsible consumption in children, finding out which products in the family shopping basket are really good. You dare? The campaign is based on the immense power that consumers have over business practices, and the immense influence that we can exert to change the bad practices that some of these companies can carry out with their industrial activity. "campaign-behind-the-brand-responsible-companies" 2013 evaluation table. You can access the latest version here: oxfam.org/behindthebrands Which companies measure up in terms of social responsibility? Thanks to the Behind the Brand initiative, large food and beverage companies have committed to new policies or evaluations related to the campaign themes. According to the latest update of the scores, from April 2016, all companies except Nestlé, which maintains its data, have improved their score in at least one of the seven areas , Kellogg's improves in everything although it does not obtain approval in the subject of working people, and two of them (General Mills and Mars) have improved their scores by five and four of them respectively.
The ones that have improved their score the most have been Kellogg's, going from seventh to fourth position. Of the two companies that lead the classification, Unilever and Nestlé , only the first has experienced an improvement (in the field of women) In the case of Kellogg's , for example, the campaign has seen it take a big step toward addressing the issue of climate change. Among other actions, it has committed to: Define and make public its greenhouse gas reduction commitments , including agricultural emissions, by December 2015. Require its main suppliers to measure and make public their gas emissions and their reduction objectives. Achieve zero net deforestation in the soy, palm oil and timber supply chain by 2020. Make public the names of the three main suppliers of palm oil, soybeans and sugar cane , the main factors causing deforestation and land use change. Address issues identified by Oxfam Intermón and its partners in relation to its palm oil supplier groups in Indonesia and Liberia . This change has been possible thanks to pressure from consumers, concerned about the corporate social responsibility of the brands they consume. A good indication, without a doubt, of the powerful role that we can all play in changing things . If you want to take the step and make your family purchases ethical, consult the free guide Tricks for an Eco-friendly life by Oxfam Intermón, in which you will discover everything you can do in your daily life.